YouGov Inaugural Global Brand Health Rankings


Every year YouGov publishes the YouGov BrandIndex Best Brand Rankings which showcase the strongest brands in the minds of consumers around the world.

In 2017 for the first time, we've launched the Inaugural Global Brand Health Rankings which reveal the brands with the best overall brand health in 30 different countries.

Each brand is ranked according to the performance of their Index score in BrandIndex, which takes into account consumers’ perceptions of a brand’s: 


"Quality" "Value" "Impression" "Satisfaction" "Reputation" "Recommendation to others"


The Rankings show the brands with the highest average Index scores between July 1, 2016 and June 30, 2017.

View the 2017 Inaugural Brand Health Rankings »